Figma is integrating AI broadly in its platform.

Figma's rolling out a suite of AI tools to help designers work smarter, not harder. Think AI-powered search, auto-generated content, and quick prototyping.

What's going on here?

Figma's introducing "Figma AI," a set of AI-powered features to boost creativity and productivity for designers.

What does this mean?

• Visual Search: Find designs by uploading images or text queries. It'll soon include community files too.

• Enhanced Asset Search: Uses AI to understand context, not just keywords.

• Text tools: Rewrite, translate, or adjust copy length with a click.

• Realistic content generation: Create on-brand copy and images to replace placeholders.

• Quick prototyping: Turn static designs into interactive prototypes instantly.

• Auto layer naming: Keep files organized without the tedium.

• UI generation: Create layouts from text prompts (with plans to use custom design systems).

Figma's using third-party AI models for now, not trained on private user data. They're planning to develop Figma-specific models in the future, with strict privacy controls.

Why should I care?

If you're a designer, this could seriously speed up your workflow. No more hours wasted on busywork like finding assets or naming layers. Plus, the content generation tools could help you create more compelling mockups. It's all about freeing up time for the creative, high-value work you actually want to do.