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PLUS: Claude beats GPT-4 Turbo, shakeup at Microsoft

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Hello folks, here’s what we have today;

PICKS
  1. ICYMI - we launched Ben’s Bites 2.0 yesterday! Bite-sized tutorials and a supportive community teaching you how to use AI for work. (Existing Pro members should have an access code already in their inbox 😃 )

  2. Microsoft is making some big changes in its leadership as it doubles down on AI development. Bing’s head, Mikhail Parakhin moves away from his current role. Windows is also getting a new chief: Pavan Davuluri.🍿Our Summary (also below)

  3. Apple's gearing up for WWDC, starting June 10th. This year, the focus is squarely on their upcoming AI strategy—it's been in the works, and we're finally going to get the details. Bloomberg reports that Apple is revamping iOS 18 with AI in mind and this could be a big change.🍿Our Summary (also below)

  4. Claude 3 Opus officially beats GPT-4 Turbo on LMSys leaderboards. Sweet surprise? Claude 3 Haiku also beats the old GPT-4 and Mistral Large while being way faster and cheaper.

  5. Adobe has launched GenStudio, their polished version of AI image generation tool based on Firefly. It can now reference structures from existing brand images. Adobe’s Summit 2024 was all about AI including the launch of its new customer experience AI assistant.

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NEWS

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QUICK BITES

Apple's gearing up for WWDC, starting June 10th. This year, the focus is squarely on their upcoming AI strategy—it's been in the works, and we're finally going to get the details.

What is going on here?

Apple's about to spill the beans on how they plan to use AI to make your iPhone (and other devices) way smarter.

What does this mean?

Apple marketing executive Greg Joswiak hinted at the AI focus with the tweet: "It's going to be Absolutely Incredible!"

They're not going solo on the whole generative AI thing (think ChatGPT). Partnership with Google is likely, meaning Apple products (especially Siri) could tap into Gemini. OpenAI tie-up can be there as a wild card.

Apple’s not just about chatbots though. We're talking about the iPhone getting more proactive. Bloomberg reports that Apple is revamping iOS 18 with AI in mind and this could be a big change. Imagine your phone reminding you of important stuff without you even asking.

Why should I care?

This has the potential to streamline the way you use your Apple stuff. Less time tapping and swiping, more time getting things done. Plus, with major software updates and the new AI focus, it could bring a whole new level of convenience to the Apple ecosystem.

QUICK BITES

Microsoft is making some big changes in its leadership as it doubles down on AI development. The main focus is on restructuring the Windows team and bringing in fresh blood to lead their consumer AI efforts.

What is going on here?

Bing’s head is stepping down. Windows gets a new face.

What does this mean?

The head of Bing and advertising, Mikhail Parakhin, is stepping down and exploring new opportunities (which could mean within or outside Microsoft). In the meantime, he'll report to the CTO Kevin Scott. These roles are now distributed under the newly built Microsoft AI team headed by Mustafa Suleyman.

Windows is also getting a new chief: Pavan Davuluri. He's taking over Parakhin's side gigs i.e. his old Windows responsibilities. Davuluri will manage all things Windows and Surface going forward.

The Windows team and the AI team will be “working together closely” but it’s interesting to note that Edge, Microsoft’s browser is under the consumer AI team, not Windows.

Why should I care?

These changes follow Microsoft’s move to create a centralized AI division. This new Microsoft AI team will own consumer products like Bing, Edge, and Copilot. Suleyman, ex-DeepMind and Inflection AI, will drive this initiative.

According to Bloomberg, CEO Satya Nadella is getting impatient with the progress from Microsoft’s AI push into its products. The leadership shuffling is a result of this speculated lack of performance.

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